To A Whole New Town

Tales from an American girl living in Denmark

May 29th 2012

Today we visited a design studio in Copenhagen called MAKE. I immediately liked their office space (everybody works next to each other in the same room, and they even have a lunch table they all eat together at like a family) and the casual structure apparent in the studio’s work process. Our two presenters Morten and Kristoffer had prepared a impressive powerpoint type presentation of the work they do there and how they approach it. Their approach includes the following 4 steps:

1. Explore

2. Define

3. Shape

4. Activate

Sounds pretty familiar.  It’s more or less what I’ve been taught in all of my classes, whether it’s being applied to a PR campaign, or a design problem. Morten talked about how once they reach the Shape step, there’s not going back and revisiting the Define step. It’s important to do it in order and not try to charge ahead. I think that’s a mistake students make a lot. We latch onto one idea, run with it, trip and fall flat on our faces, and then we want to limp back to step 1 or 2 and start over.

I would love to work somewhere like MAKE one day. Talk about never working a day in your life… what a great place. Wish I had time to write more about this group, but the other homework is steadily building so my attention must go there for now.


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This entry was posted on 29/05/2012 by in Agency & Studio Visits, Europe and tagged .
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